Put your training and experience to use with ITEC’s RPL services and earn a nationally recognised qualification with a CPC50220 – Diploma of Building and Construction (Building) via our RTO partners.
Diploma of Marketing and Communication
Within four weeks of receiving sufficient and complying evidence of competency in all applied for units of competency.
The Diploma of Marketing and Communication qualification is aimed at individuals who possess sound theoretical communications and marketing knowledge, and the ability to demonstrate well-developed managerial skills. The qualified individual would typically be responsible for the output of his or her team and the effective conduct of the business are or organisation.
You will need to provide a range of evidence to assist your assessor to make a decision about your competence. The types of evidence you may be asked to provide can include:
We have up-to-date schedules, and contact information, & let you book appointments online.
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Have two years equivalent full-time relevant work experience.
Total number of units = 12
5 core units plus
7 elective units, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
Group A – Marketing
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG545 Conduct marketing audits
BSBMKG546 Develop social media engagement plans
BSBMKG547 Develop strategies to monetise digital engagement
BSBMKG548 Forecast international market and business needs
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBMKG550 Promote products and services to international markets
BSBMKG551 Create multiplatform advertisements for mass media
BSBMKG553 Develop public relations campaigns
BSBMKG554 Plan and develop public relations publications
SIRXMKT006 Develop a social media strategy
SIRXMKT007 Develop a digital marketing plan
SIRXOSM007 Manage risk to organisational reputation in an online setting
Group B – Transferable Skills
BSBCMM511 Communicate with influence
BSBCRT512 Originate and develop concepts
BSBDAT501 Analyse data
BSBFIN501 Manage budgets and financial plans
BSBOPS504 Manage business risk
BSBOPS505 Manage organisational customer service
BSBPEF501 Manage personal and professional development
BSBSTR501 Establish innovative work environments
BSBTEC404 Use digital technologies to collaborate in a work environment