BSB40820 - Certificate IV in Marketing and Communication

Put your training and experience to use with ITEC’s RPL services and earn a nationally recognised qualification with a BSB40820 – Certificate IV in Marketing and Communication via our RTO partners.

Qualification Overview

Qualification Name:

Certificate IV in Marketing and Communication

Qualification Code and Units of Competency:

BSB40820

Duration:

Within four weeks of receiving sufficient and complying evidence of competency in all applied for units of competency.

The Certificate IV in Marketing qualification reflects your broad knowledge across an extensive range of marketing concepts. You can identify effective solutions to unpredictable problems through careful analysis and evaluation of information from various sources. Individuals with this certification will often provide guidance and leadership to team members, sometimes in a supervisory capacity. Typically, however, you would report to a marketing practitioner in a more senior role.
Individuals taking the Certificate IV in Marketing course can select from a variety of units, depending on whether you seek a generic marketing qualification, or whether you want to specialise in a certain field.

To qualify for this certificate, you must provide evidence demonstrating that your skills and knowledge align with the courser’s learning outcomes. This evidence can take various forms. Demonstrating your current proficiency at a comparable level can be done through a CV (your student support representative can assist with this), an employment letter, or an employment contract.

Additionally, documents from prior work or educational experiences, such as references from licensed tradespeople you’ve collaborated with, apprenticeship records, academic transcripts, or assessments from relevant past qualifications, all contribute to the Recognition of Prior Learning (RPL) process. You can also submit proof of overseas qualifications or visual evidence of your work, especially for practical roles.

Required documents
ID
Resume
Payslips/work contract/ABN if self-employed
Photos/videos (for practical roles)
Risk Assessment and Management Documents
Incident Report Forms
Plans and Specifications
Job Cards
Quotes/Invoices

Anywhere in Australia, you can obtain a certification with a nationally acknowledged credential.
Get certified within four weeks of receiving the evidence
Recognized Registered Training Organisation Accreditation Customer Satisfaction Guarantee
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  • Noble Training Academy RTO: 70201
  • Unique College of Technology RTO: 91358
  • Alpha Training & Recognition Pty Ltd RTO: 45282
  • Australian Institute of Accreditation Pty Ltd RTO: 45009
  • Delacroy Training RTO: 32267

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Four Easy Steps To Get Qualified

Free Skills Assessment

Speak to ITEC Australia about your goals, and allow us to guide you towards the qualification that will help you reach them.

Portfolio of Experience

Your dedicated consultant will guide you through the process of putting together a portfolio of evidence. This can contain overseas qualifications, transcripts, certificates, photos and videos, samples or work examples, letters of reference, your current resume, etc.

Evidence Review

Once one of our partner registered training organisations (RTOs) has assessed your portfolio, the assessor assigned to your case may be in touch if any additional evidence is required. If you have any weak areas, the RTO may assign a trainer to upskill you at no cost to you.

You’re Qualified

ITEC Australia is partnered with Registered Training Organisations whose qualifications are nationally recognised in Australia, and are the same as the qualification you would receive from full time study. Qualifications can also be useful for licensing or immigration purposes.

Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information 

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Nil

Packaging Rules

Total number of units = 12 

6 core units  plus

6 elective units,  of which:

  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units 

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units 

Group A – Marketing 

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills 

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement

Interested in this qualification?