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BSB40820 - Certificate IV in Marketing and Communication
Put your training and experience to use with ITEC’s RPL services and earn a nationally recognised qualification with a BSB40820 – Certificate IV in Marketing and Communication via our RTO partners.
Qualification Overview
Qualification Name:
Certificate IV in Marketing and Communication
Qualification Code and Units of Competency:
BSB40820
Duration:
Within four weeks of receiving sufficient and complying evidence of competency in all applied for units of competency.
The Certificate IV in Marketing qualification reflects your broad knowledge across an extensive range of marketing concepts. You can identify effective solutions to unpredictable problems through careful analysis and evaluation of information from various sources. Individuals with this certification will often provide guidance and leadership to team members, sometimes in a supervisory capacity. Typically, however, you would report to a marketing practitioner in a more senior role.
Individuals taking the Certificate IV in Marketing course can select from a variety of units, depending on whether you seek a generic marketing qualification, or whether you want to specialise in a certain field.
To qualify for this certificate, you must provide evidence demonstrating that your skills and knowledge align with the courser’s learning outcomes. This evidence can take various forms. Demonstrating your current proficiency at a comparable level can be done through a CV (your student support representative can assist with this), an employment letter, or an employment contract.
Additionally, documents from prior work or educational experiences, such as references from licensed tradespeople you’ve collaborated with, apprenticeship records, academic transcripts, or assessments from relevant past qualifications, all contribute to the Recognition of Prior Learning (RPL) process. You can also submit proof of overseas qualifications or visual evidence of your work, especially for practical roles.
Required documents
ID
Resume
Payslips/work contract/ABN if self-employed
Photos/videos (for practical roles)
Risk Assessment and Management Documents
Incident Report Forms
Plans and Specifications
Job Cards
Quotes/Invoices
Anywhere in Australia, you can obtain a certification with a nationally acknowledged credential.
Get certified within four weeks of receiving the evidence
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- Noble Training Academy RTO: 70201
- Unique College of Technology RTO: 91358
- Alpha Training & Recognition Pty Ltd RTO: 45282
- Australian Institute of Accreditation Pty Ltd RTO: 45009
- Delacroy Training RTO: 32267
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Qualification Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 12
6 core units plus
6 elective units, of which:
- 2 elective units must be selected from Group A
- 2 elective units must be selected from Group B
- for the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
- if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
Elective units
Group A – Marketing
BSBMKG431 Assess marketing opportunities
BSBMKG432 Research international markets
BSBMKG434 Promote products and services
BSBMKG436 Design and test direct marketing activities
BSBMKG437 Create and optimise digital media
BSBMKG438 Implement and monitor advertising production
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG441 Develop public relations documents
BSBMKG442 Conduct e-marketing communications
SIRXECM002 Prepare digital content
SIRXMKT006 Develop a social media strategy
Group B – Transferable Skills
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes
BSBESB404 Market new business ventures
BSBFIN401 Report on financial activity
BSBOPS306 Record stakeholder interactions
BSBOPS403 Apply business risk management processes
BSBOPS404 Implement customer service strategies
BSBPEF402 Develop personal work priorities
BSBTEC303 Create electronic presentations
BSBTWK401 Build and maintain business relationships
BSBTWK503 Manage meetings
BSBXBD403 Analyse big data
BSBXCM401 Apply communication strategies in the workplace
SIRXOSM005 Develop a basic website for customer engagement
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